Mobinil Appointed Astellia to Increase its Roaming Performance and Revenue
08 August 2007 11:04
Between November 2006 and May 2007, Mobinil appointed Astellia to identify weak roaming areas and to improve roaming retainability and efficiency. During this mission, Astellia methodology and associated process which lead to those significant results have been transferred and implemented within Mobinil organization so that Mobinil can regularly launch similar roaming improvement campaigns ensuring a continuous increase of its roaming capture and retainability rate.
The Astellia team used their equipment that was already installed on the Mobinil network to capture and process the huge amount of data. Using roaming KPIs, it identified loss of roamers and potential subscribers’ retention weaknesses mainly in touristy and coastal areas.
By correlating MAP and A interface information, applying adequate filtering and aggregating several days to get accurate measurements, Astellia listed the top roaming loss cells for which radio conditions were evaluated using Cigale detailed results. For instance, it made obvious the lack of roaming agreements with some other operators or it identified outdoor/indoor Bcch interferences in large tourist estates. Mobinil radio teams took the necessary actions to correct the highlighted problems.
Mr Mohamed Ali Moussa, Roaming team manager, says, “Measurements made in May versus November showed an increase in the number of new roamers on the observed area, from 26,500 to 31,150. The roaming traffic increased three times more than the number of new roamers on the same period, whilst the roaming loss value on top LOR cells decreased was nearly divided by two. Astellia solution proved to be very useful to improve our roaming retainability and thus increase revenue.”
All along with the results of this mission, several sessions were held by Astellia to transfer skills and methodology to Mobinil’s roaming team.
Mr Hervé Suquet, vice president and chief operating officer, confirms, “The cooperation was fruitful. To anticipate the high increase of roaming activity during summer holidays, Mobinil roaming team will benefit from Astellia’s audit by now applying the methodology we have just learned”.
MAIN FIGURES
- New roamers were up 17%
- Roaming traffic was up 51%
- Roaming loss value on top LOR cells was -44%
ABOUT ASTELLIA
With strong experience in the telecom activity and a constant in-the-field involvement, Astellia helps more than 130 mobile operators and equipment manufacturers worldwide to maximize the performance of their networks and offer an optimum Quality of Service (QoS) to their subscribers.
Astellia solutions cover GSM/GPRS/UMTS technologies from radio access part to core networks. Astellia also offers services like network audits and optimization, technical assistance, trainings, etc.
ABOUT MOBINIL
With more than 11 million customers and a network coverage of more than 99% of the Egyptian population, Mobinil is committed to being the leading Mobile service provider in Egypt, providing the best quality service for customers, the best working environment for employees, top value for shareholders, and proudly contributing to the development of the community. Mobinil has international roaming agreements with 300 operators in 120 countries, including roaming with satellite operators.
Shareholders, Orange and Orascom Telecom Holding are international leaders in the realm of telecommunication. Mobinil has benefited from years of experience in an international context to become the largest wireless service provider in the Middle East.
For more information on this company:
Astellia - GSM, GPRS and UMTS Network Optimization, Troubleshooting, Surveillance, Objective Measurement and Problem Anticipation
Copyright 2007SPG Media Limited a subsidiary of SPG Media Group PLC
