A New Logo to Show What Our Brand Stands For

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08 March 2005

At Cherokee, we are committed to the satisfaction of our customers. Your success is ours. That’s why we set the highest standards, and strive for creativity and innovation.

The world is our village. We are happy to serve you and supply to you wherever you are located.

Our new logo reflects our commitment and our enthusiasm. From the inner circle to the outside world. A community of customers, personnel and suppliers with the same principles and shared business objectives.

A NEW GENERAL MANAGER

“Our customers experience the value we create for them. This value is not just shown in specifications, but is experienced by our customers as contributing to and even enhancing their own business. Cherokee’s ambition is to be - and remain - a supplier of this kind of added value."

That’s the vision of Eric Brouwers, the new General Manager of Cherokee International's European Headquarters, who takes over the leadership from Marcel Miller who has left the company to pursue other interests.

With the full support of the entire organisation, Eric Brouwers is ready to work on a customer focus that will make the difference. And that will be the basis for our shared success.


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