News, views and contacts from the global telecommunications industry

WeDo launches 'self-service' analytics software for telcos

9 July 2015

WeDo Technologies has launched a new software product aimed at driving value through monitoring customer behaviour.

Shape Telecom has been designed to enable operators to increase profitability by identifying high-value customers and targeting them with tailored offers.

The software allows telco marketing, sales support and finance teams to analyse customer behaviour and consumption patterns to determine how products can be priced to maximise profitability. As a result, new products and services can be tailored for individual customers in order to increase their value, WeDo claimed.

Operators can also use Shape to identify customers at risk of churning and analyse the impact of it on its business. Additionally, the software can target customers with customised marketing offers by determining "influencers" on social media networks, WeDo said.